Wednesday, February 20, 2008

Internet Marketing

The Truth About Making Money with Internet Marketing

Most people who get started with Internet Marketing often struggle before learning how to make money online. It's been reported that as many as 95% of small business owners involved in Internet Marketing fail to ever create a consistent income.

As a result there seems to be a prevailing mindset that it's hard to make money in the Internet marketing arena. Actually Internet marketing does not need to be complicated and is really a very easy process when you do it right.

So why do so many Internet marketers still struggle to make money online?

Possibly the problem is that many of them seem to do what my Grandmother used to call putting the cart before the horse. In other words, they have the Internet marketing process out of order.

Before you can start earning an income with Internet marketing you'll have to start connecting with your audience. Your primary goal as an Internet marketer should not be just to sell products. It should be to make a connection with your customers or subscribers. You have to develop a "connections mindset" and not a "selling mindset". Once you make the right connections with your audience the sales will begin to follow and it won't be hard to make money in Internet Marketing.

The best way to connect with your customers is by providing them with unique and useful information so that they can make an informed decision when they buy a new product. The bond that you create with your audience allows them to feel like they can trust you to provide information that actually helps them accomplish their goals and that you won't try to sell them crappy products just to make a few extra bucks.

For instance, let's say a new Internet marketing products is getting ready to launch next week - as usual. You already know that your subscribers are being swamped with a ton of emails from all of your competitors. The problem is that they're all the same old stuff with not an original idea in the bunch. If your subscribers are like me then most of those emails probably go right in the trash. I'm not going to read the same email 100 times...and neither is your subscriber.

So how do you break through all of that garbage and really seize the opportunity to make money online? You take the time and the effort to create unique content for your subscribers. Whether you create a short report, an mp3 or a video somehow you need to show your customers that they really are worth your time and effort to provide them with unique content.

This valuable content helps your customers feel more comfortable about making careful purchase decisions. When it's time to make a sale the customer is much more inclined to buy from you because you've earned his or her trust. When you establish a relationship built on trust you soon see that it's really not that hard to make money in Internet marketing.

Joanne Mason is an Internet Marketing consultant who has been helping small business owners make money online since 1998. To learn more about the right way to make money online visit

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